Harnessing the resilience of Australia’s untamed landscapes, ASARAI transforms native ingredients from the outback into radiant skincare formulas. Inspired by nature, rooted in science, designed to glow.
We explored ASARAI’s ethos—earth, renewal, clarity—through design that feels like an exhale. Minimal yet impactful, rooted in nature yet made for today.
Role: Graphic Designer
Responsibilities: Brand Strategy, Brand Identity, Brand Refinement
Team: Meat Studio
Photographer: Christian Henry Smith
Wordmark design: Wei Huang
This project was featured on Dieline here.