LaCroix is a cult-favorite sparkling water brand known for its vibrant flavors, iconic design, and zero sugar, zero calories appeal. Our work included a refreshed website, content creation, summer campaign work, and organic social content. We kept our visual approach simple and took inspiration from the iconic and universally familiar can design. The refreshed brand started with a new theme: “Find your fizz” highlighting how the brand champions self-expression through flavor.
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Role: Designer
Responsibilities: Discovery & Research, Digital Strategy, Brand & Content Strategy, Visual Design, Art Direction, Campaign Development, Organic Social
Team: Zero Studios