Phoebe Shu Sum Wong is a graphic designer born and raised in Hong Kong and Vancouver. She is now based in Toronto.

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Popcorn for the People

Popcorn crafted with care with a mission that moves us. This project celebrates neurodiversity and characters on the most colorful of spectrums.

At the heart of this package re-design is the people that give the popcorn its magic. Our design is about celebrating their joyfulness, their expressive sense of confidence and humour, with a generous sprinkling of idiosyncratic attitude.

Role: Graphic Designer
Responsibilities: Brand Strategy, Brand Identity, Packaging

Team: Meat Studio
Illustrator: Rob Collado

This project was featured on Dieline here.